Patelco Selects Terafina for
Long-Term Omnichannel Strategy

JUNE 03, 2015 08:30 AM EST

SAN FRANCISCO, California. Terafina Inc, today announced that Patelco, one of the largest credit unions in the U.S. with more than $4 billion in assets and 280,000 members, has chosen the Terafina Omni Channel sales platform to create an intuitive, engaging, and efficient member experience.

Patelco has long led the industry in the early adoption of technology and services that boost member trust by offering interaction channels and services that are diverse, easy to use, and ubiquitous. Members enjoy significant value -- including an expanding array of financial offerings -- from best-in-breed service to lower loan rates and fewer fees. Terafina's market-leading platform helps Patelco outperform these goals by connecting the member experience across multiple channels and creating standardized, scalable processes across the Patelco enterprise.

"We have an unwavering commitment to help our members achieve financial freedom by delivering innovative services, unquestionable value, and a hassle-free experience. That is why we continually invest in technologies and processes designed to help us understand our members' needs and enhance their experience," said Erin Mendez, president and chief executive officer of Patelco Credit Union. "Terafina's omnichannel solutions enable us to have a 360-degree view of our members so we can continue to offer them a seamless experience regardless of product, channel, or digital device. It also gives our members the flexibility to manage their financial life how, when, and where they choose."

Terafina's Omni Channel sales platform supports the shared branching philosophy and highly personalized service for which credit unions like Patelco are known. It also supports Patelco's long-term growth strategy by enabling the credit union to launch new offerings quickly, all while providing modernized digital services and improved responsiveness to member enquiries by:

 Engaging in high-touch, high-value interactions with members

Disrupting the service status quo with refinements to member self-service, multichannel delivery, and team engagement

Integrating digital sales capabilities with physical branch locations

 Laying the foundation for future innovative services

 Supporting smartphones, tablets, and mobile wallets

"Transformational investments in improved service across channels, products, devices, and touch points enable Patelco to leap-frog the competition without sacrificing the member trust that bolsters its brand," said Meheriar Hasan, principal founder and chief executive officer of Terafina. "Our integrated digital platform connects people, phones, and digital options to provide greater value to Patelco's members, all of which contribute to higher rates of member participation and lasting member loyalty."

About Patelco Credit Union
Founded in 1936, Patelco Credit Union ranks among the largest credit unions in California and the nation with more than $4 billion in assets and more than 280,000 members. Throughout its 79-year history, Patelco has been passionately devoted to helping its members and the communities it serves prosper through volunteer initiatives and personalized service that focuses on transparency, simplicity in banking, and garnering trust. Patelco is a federally insured, not-for-profit, full-service credit union that offers the same wide array of products and services as large banks but without all the big bank hassle and fees.
Terafina Inc. based in San Ramon, CA unifies the digital onboarding and sales experience for banks and credit unions across the digital, branch, and call-center channels. Terafina offers the broadest spectrum of products digitally to your customers including all consumer deposits, consumer lending, mortgage, small business deposits, small business lending and commercial deposits on one single platform.

Terafina helps financial institutions turn their online and mobile engines into strong conversion tools that drive growth by strategically leveraging and positioning product offerings - all while building a collaborative and seamless experience across your channels. By maximizing sales opportunities at every touchpoint and interaction, Terafina reduces friction and moves more applications to completion.

To learn more about how Terafina allows financial institutions to deepen customer relationships, check out its cover story with The Financial Brand on Rethinking Your Delivery Model. In addition, its newest fasttrack digital storefront offering is providing FIs a unique opportunity to accelerate deployments and better serve its existing and new customers.

For more information about Terafina Inc, visit Stay up to date on the latest with Terafina by following on LinkedIn and Twitter .

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